Seattle Design Festival

An organic field during the winter

A new theme, poster, and app interface for the Seattle Design Festival.

 

Overview

My class was challenged to create a new theme for The Seattle Design Festival based on that year’s festival’s articles and presentations. The project deliverables were a double-sided, foldable poster and a mobile app interface with the same style and information.

Based on the topics that were being presented at The Seattle Design Festival, I chose the word Morph to represent the changes occurring in Seattle and all of the new sustainable architecture under construction. For me personally, the word Morph is special and harkens back to my childhood, where I obsessed over the Mighty Morphin’ Power Rangers. With Morph defining my theme, I wanted to create something organic on my poster, but I also wanted to preserve the gridded rigidity of architecture and keep my text legible.

 

 

Completed:

Winter 2013

Duration:

4 Weeks

Course:

Advanced Typography

Professor:

Cassie Klingler

Responsibilities:

Sketching | Layout | Typography | Poster | UI

Tools:

Illustrator | Indesign


Development

Developing the poster and app interface involved finding the right descriptive words, creating sketches, and iterating on the design weekly. I went through my design board on Pinterest for ideas, extracted what I liked, and attempted to merge various elements with the word Morph. Once a sketch was chosen, I recreated it inside of Indesign. Thanks to very good critique from my professor and peers I was able to bring the design to a final, polished state.

 

Soil Health
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Water Management
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Pest Control
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Looks like we have a winner!

Looks like we have a winner!